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For each group, You might feel like you’re just making up the answers here, so here are some tips to help.A persona represents the customer that you would expect to buy your product.
I might revise “smooth and creamy and organic” to something like: Another pitfall is obsessing over the taglines of hugely successful businesses.
For now, stick to the basics so you can grow into a company that tells customers to “Think Different,” or “Just Do It.” But don’t start with those taglines here.
This simple format means you can apply the Lean Planning process to your business at any stage, from “maybe I’ll leave the cubicle one day,” to an investment-ready startup, an Etsy store that might want to expand, an up-and-running bagel shop, and anything else you can dream of.
As you read through the steps below, jot down what you would include about your business in each section.
These problem/solution pairs will also become the “value proposition” for your business Defining a target market can be tough work for startup founders who just want to get started, but it’s worth the effort.
Your marketing efforts will be way more effective if you know exactly who your customers are.For each problem you wrote down in the previous section, describe how your product is the best solution for your target customer.For example, if your problem states that all local solutions are too expensive, then your answer might emphasize that your price point is more appealing to your customers.Once you’ve talked to a significant number of people, you can combine your customer interview notes with market trends and industry research data to make a solid case.Once you’re confident in your list of problems worth solving, condense them into three to five of the most important issues that real customers encounter.Noah Parsons provides more details on building your target persona here.In the target market example below, we see a product that appeals only to men who are 14 and older, with a dramatic spike in spending habits among men who are between the ages of 25 and 40.Try this exercise: For now, your goal is to write something quickly and move to the next sections.As you develop your business plan, you’ll find ways to revise this headline to more accurately summarize your unique business, vision statement, and the specific value you bring to customers.This article will guide you through the least amount of work needed to create a startup business plan.We call this approach Lean Planning, which basically means that you’ll first make your best guesses about your business needs, and then you’ll revise those guesses regularly, ideally once a month.