He'll spend some time describing the industry and its outlook. In selecting his target market, he'll spend some ink on profiling it so that readers will clearly understand the type of customer the bistro wants to serve, including such things as its general demographic characteristics, relevant consumer tastes, and spending habits.
This section should also discuss reasonable projections of the market share that the bistro may achieve within the timeline of the plan.
He'll include a mission statement for his bistro as well as a discussion of the key people involved in running it.
Linus' next step is to define the market he wishes to pursue.
Here, Linus needs to show the reader what his business is about and what his vision for it is.
He needs to explain to the reader where the business is now and where he wants to take it by the use of clear goals and objectives.
Linus next moves on to numbers with the composition of the financial management section of his business plan.
Since Linus is starting a new business, he decides to follow the SBA's advice on what to include in this section.
Linus also puts together a set of appendices to support the overall business plan.
The appendices may include brochures and advertising pieces he has developed for the bistro.