Tour Operator Business Plan

This will be done through implementing a market penetration strategy that will ensure that we are well known and respected in the tourism industry.We will ensure that our prices take into consideration peoples’ budgets, that these people appreciate the service(s), know that it exists, and how to contact us.In addition well-done, informative brochures, fact sheets and business cards often have a triggering effect on clients contemplating utilising our services.

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As it grows it will take on people and expand into related markets and services. Thus far the directors have contributed one hundred and sixty seven thousand pula (P167,000) to purchase a Mercedes Benz mini bus currently in its possession and P30,000 for cash expenses.Our business strategy will revolve around the need to provide quality service to our various target customers, in the process fully satisfying their needs.This shall be undertaken through recruitment of a professional team and the provision of good quality custom-designed travel packages, catering to the client’s particular needs.Hence we need to engage the right people in the right place at the right time if we are to ensure optimum growth.We intend to develop our team so that our people can grow as the company grows – a mutually beneficial relationship.We will provide clients with the opportunity to focus on their core activities whilst their transportation side needs are fully satisfied.Marketing material shall be professionally done so as to be reflective of our intended image and reputation.In summary we intend to attain the following objectives: Internally we intend to create and nurture a healthy, exuberant, respectful, and enjoyable environment, in which our employees are fairly compensated and encouraged to respect the customer and the quality of the service we intend to provide.We seek fair and responsible profit, enough to keep the company financially healthy for the short and long term, and to fairly remunerate employees for the work and effort.The tourism industry has undergone rapid growth of unsurpassed nature over the last several decades.This has mainly been due to the advent of a ‘borderless’ world and increased information dissemination about the majestic sceneries throughout the world, with the southern African region being no exception.


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