However, adaptation and use of technology has been reported to be intricately mediated by usefulness and ease of use of technology among other contingencies.
While Technology Acceptance Model (TAM) has provided the theoretical basis for adaptation and use of technology in a plethora of contexts, little, if any, study has examined the use of ubiquitous smart technological apparatus for academic purpose among the greatest adopters of the technology, university students.
It is expected that the number of social media users will cross 3billion by 2021.
This report also claims that of the total internet users, 71% are social mediausers and Facebook is the leader in social media applications with 1.86 billion active users.
Sixty (60) Business Administration and Management Information System students who are actively using social media are the respondents of the study.
It was conducted during the summer semester of academic year 2017-2018.Within the past decade or so, social media such as Twitter, Facebook, My Space, You Tube, Flickr, Yahoo Messenger, Linked In, Whats app messenger, Skype, Google talk, Google Messenger and others have grown at a very fast pace. more Within the past decade or so, social media such as Twitter, Facebook, My Space, You Tube, Flickr, Yahoo Messenger, Linked In, Whats app messenger, Skype, Google talk, Google Messenger and others have grown at a very fast pace.As per a statistics report from a websitestatista.com, there are 2.6 billion social media users in the world as compared to around 1billion users in the year 2010.Moreover, students' attitudes towards adoption of smartphones were directly predicted by perceived usefulness and directly self-efficacy, which in turn, had direct impact on students' perceptions of easiness and usefulness..indings made a considerable contribution to the heuristic value of TAM and facilitated the maximization of smart technologies for educational purposes.Additionally, this study found the higher the frequency of social media usage the more likely customers are to shop at the businesses they have befriended. To find for what purposes the students are using social networks. To find effects of social networks on studies of the students. To find Student’s ideas on how social networks can be used positively for education purposes. To find average time spent on social networks by UNIVOTEC students f.ABSTRAK Ang pananaliksik na ito ay may paksang "Pagkagumon ng mga estudyante sa San Mateo Senior High School sa paggamit ng Social Media" Ang pananaliksik na ito ay isinagawa para sa layuning malaman ang kasagutan sa pagkagumon ng mga...more ABSTRAKAng pananaliksik na ito ay may paksang "Pagkagumon ng mga estudyante sa San Mateo Senior High School sa paggamit ng Social Media" Ang pananaliksik na ito ay isinagawa para sa layuning malaman ang kasagutan sa pagkagumon ng mga estudyante o kabataan.In addition, communication with peers through social networks can help a student socialize, find new friends, discuss with them issues related to studies.Thus, it can be concluded that social media have a dual impact on student achievement, and it is necessary to approach adolescents' use of social networks with ultimate responsibility.