Organizational weaknesses or internal strategic factors that slow down or reduce business development are considered in this area of the SWOT Analysis model.In the case of Microsoft, managers must address the following weaknesses: Microsoft’s products are vulnerable to cybercrime.Tags: Problem Solving Assessment Test Sample PapersFrankenstein Essay PromptsThesis About Crime And PunishmentNeed Help With My HomeworkSteps To Write A Persuasive EssayHow Do You Write A Good Comparative EssayHow To Get A Business Plan StartedDissertation AppendixIb History Model Essays
In this way, the company can take advantage of other avenues of business growth [Read: Microsoft’s Generic & Intensive Growth Strategies].
Another opportunity is for Microsoft to innovate computer hardware products, so as to increase revenues from hardware sales.
Through these approaches, the company can achieve long-term growth in the computer hardware and software market.
Microsoft must maintain effective responses to address the factors shown in this SWOT analysis.
This strength contributes to the company’s ability to attract customers, especially those who view brand strength in relation to reliability.
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Microsoft also benefits from positive externalities with existing products in the market.
At present, the company’s hardware products are not as competitively strong as the products from other firms in the computer hardware market.
Also, Microsoft has opportunities to improve the attractiveness of its products through continuous improvement of their security features.
Moreover, the company’s product portfolio shows dependence primarily on software products, which weakens the business against competitors that have dominant hardware and software products in the market.
Based on the strengths outlined in this area of the SWOT analysis, Microsoft needs to improve product features and intensify its hardware development efforts to ensure competitiveness.