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You have a small window of time to pique their interest with what you say next.
But with technology booming and most jobs being screened by applicant tracking systems, I had to wonder whether cover letters even mattered anymore.
Cover letters are tricky because there's no standard for how to do them correctly.
It's important to make a splash in this section and catch the readers attention right away.
Think of this the same way you might think of a book synapsis.
Be sure to begin by restating the position for which you are applying.
Next, briefly outline or describe an experience or achievement that makes you uniquely qualified for the open position.
Or maybe you've been talking to someone and you can tell they don't know your name?
Hiring mangers deal with this every time they read a cover letter that starts, "Dear Sir and/or Madam..." Taking the time to find the correct contact information for the hiring manager will help you stand out more than you know.
All that aside, the bottom line is that most job applications require or at least have the option to include a cover letter in your submission.
If you're not using your cover letter to your advantage then you could be leaving the door open for someone to beat you out for a job.