The business plan must explain your vision so clearly the reader of the plan feels as though he is dining there.
The plan must address what is truly new and different about your restaurant.
Understanding the core customer groups you will be serving is the first step to a sound business plan.
A restaurant must have a strong concept -- the total package of menu, décor and service that sets the operation apart from the myriad restaurant choices available to diners.
Determine your breakeven point at different assumptions for these variables.
You may find you need to adjust your pricing or increase the number of tables so you have higher potential revenue.
This is your chance to get your readers, from potential partners and opening staff to investors, excited about your idea—so excited The next thing you will need to include is a sample menu.
Be sure to highlight both your food and drink options.
These points of differentiation are what you will emphasize in your marketing campaign.
Your concept will suggest many of the design elements, including style of tables and chairs, color scheme and artwork.