When market research revealed that many people associated Israel with military and political conflict, the country knew a rebrand was in order.
In this podcast, Elie Ofek discusses the campaign's results.
For example, patients may be asked to use kiosks to check themselves into hospitals.
This study finds that customer anxiety during SST transactions can reduce customers’ trust in the service provider. With calculators targeted to women and laundry products aimed at men, examples of identity-based labeling—or “identity appeals”—abound in advertising and marketing.
This study suggests a different approach: Provide transparency into advantages as well as tradeoffs.
The transparency helps customers make informed decisions and can lead to better outcomes for both firms and customers over the long run.
There is no student who doesn't write at least one research paper throughout the school years.
This type of assignment involves your ability to use and apply previously developed skills as well as basic and specific knowledge of a particular area.
Besides, students are often assigned to write a research paper on some burning issues or topics that modern people are concerned with.
For example, the question of marketing is very urgent and discussed today, since this aspect of our lives affects every one of us every day.