Promotional Strategies Thesis

Promotional Strategies Thesis-27
This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.Visit for more related articles at International Journal of Economics & Management Sciences The promotion mix is a term used to describe the set of tools that a business can use to communicate effectively the benefits of its products or services to its customers.So, the purpose of sales promotion is to reach the targeted consumers and pervade them to buy .

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The key to customer loyalty essay Marketing has become an integral part of the contemporary world.

One of the purposes of a sales promotion is to elicit a direct impact on the purchase behavior of the firm’s consumers.

Firms have to rethink the relationship between attitude and behavior of their consumers.

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Promotion refers to the motivational methods of getting the consumer to purchase the product.

Promotion is referred to as “any communication used to inform, persuade, and/or remind people about an organization’s or individual’s goods, Services, image, ideas, community involvement, or impact on society” [3].

Sales promotion is vital element of promotional mix.

The purpose of this study is to investigate the effects of sales promotion on buyer decision making process.

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