It’s strange that a certain type of word can have such a profound effect, but they do, and here’s why: Emotion.The more emotion your writing makes readers feel, the more engaged they will be.Tags: Global Environmental Policies EssayDissertation Online Psychology DegreeResearch Paper On Employee EngagementCritical Thinking PapersPersuasive Essay Stem CellInsurance Agency Business Plan TemplateProfressor Donna Mugen EssaysNew Technology Argumentative Essay
Power words are a shortcut to sparking that emotion.
And in this post, you’ll learn how to use them like a kung fu master.
Not for the fun of it, mind you, but because someone is doing something wrong, and the community needs to take action to correct it.
The problem is, with wrongdoing, most people are pretty apathetic — they’ll wait until the situation becomes entirely intolerable to do anything, and by then, it’s often too late. The authors of this Forbes headline don’t pull any punches: I didn’t realize some people get angry over business jargon, but apparently it’s a thing.
As a writer, you can use words that inspire lust to make almost anything intriguing.
See if you can spot the lust words in this headline from Cosmopolitan: As writers, sometimes our job is to anger people.The truth is, we’re all fascinated by the mysterious and forbidden. Its purpose, after all, is to entice the reader to read the rest of your content.If your headline fails to get attention, potential readers will ignore it when it shows up in their social media feed.Many of them are so overused they’ve become cliché, but that doesn’t stop them from working.The truth is, nearly every human being on the planet is interested in either saving or making money.And just one or two power words in your headline is usually enough to make it stand out.Just look at this headline from Buzz Feed: People generally love anything adorable, so this headline will easily catch attention.If you’re creating a marketing piece, you can use power words to increase conversions.Even in your personal life, using power words can make you seem strong or powerful.The better a job you do at making them feel, the more influential you are, and the better your chances of getting what you want. Looking for a quick way to give your writing more punch?Maybe add a little personality or pizzazz — that extra little “oomph” that makes your reader pay attention?