The benefit of the cover letter format is that you must think about your application to Sloan as if you are applying for a new job.
Necessarily, that will require you to distill your most relevant and impressive experience and apply it to achieve your goal of a place in the class.
Optional Essay: The Admissions Committee invites you to share additional information about yourself, in any format.
If you choose a multimedia format, please host the information on a website and provide us with the URL.
Include possibly also a key non-work point or two, and these topics will vary person to person – they could be a compelling formative experience, unique geographic or cultural background, important avocation or activity, etc.
For this latter part, think about (a) what will differentiate and distinguish you, and (b) what will represent a contribution in some way.
MIT Sloan’s entirely open-ended optional essay invites applicants to respond to the essay in any format desired.
This allows you to do anything you need to with this space, including clarifying any concerns or highlighting interesting aspects of your background or profile.
Cindy Tokumitsu has advised hundreds of successful applicants, helping them gain acceptance to top MBA and EMBA programs in her 20 years with Accepted.
MIT Sloan School of Management has streamlined the application considerably this year, removing all but one optional open-ended essay from the application, and reviving the cover letter essay that was a staple of previous admissions cycles.