The market analysis presents your conclusions regarding external market factors that will affect your business.
It examines the totality of the business environment in which you will compete.
Topics addressed in the market analysis include the existence and type of competitors, the characteristics of your target customers, market size, distribution costs, trends in your industry and in the market in general.
Much of the information that will be included in the market analysis will be derived directly from the SWOT analysis that you performed early on in the planning process.
Regardless of the channels available we need to research customer needs and define a strategy develop winning brand propositions for different target segments and communicate them effectively.
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