The most outstanding products in the food category are blue band and Knorr.
The most outstanding products in the home care category are Omo and Sunlight detergents.
Instead, there existed smaller companies that merged to form one huge company in the 1930s.
The companies that existed were producing similar products but with challenges in quality of the products.
During this time, a brilliant idea was thought of and the companies decided to merge and form a more powerful company that could meet the demands and quality standards of the market.
Delaney and Whittington explain that, “merger is a combination of two firms producing the same type of goods” (2011 p.261).
If it will be well carried out, it will be able to identify the quantity demanded for a period of say one month or one year or even a quarter a year.
It will also be able to investigate other ways of disposing the vegetable oil bought by the families and more so, in which meals are the vegetable oils used most.
This concept was the order of the day for small companies that wished to grow and control the market.
That is the reason why in the 1930s, the companies tried to cushion themselves from the effects of World War I and World War II by coming together and avoiding unhealthy competition.