Of course, you’ll have to revise these figures once you get actual sales. Distribute ____________ (quantity of promotional effort) by ________ (medium) 2. By using this media message to reach this target market, the cost to acquire 1 new customer is: $_______ 6.
If you do not have the staff or knowledge in-house, consider hiring a vendor to help you.
Consider including a SCORE mentor as part of your team.
Half of these options will probably be viable growth strategies for your unique business.
Four of them are probably worth testing out over the next month.
You can use that information to divide into your past marketing expenses and calculate your “cost of marketing.” That will also tell you what it cost you to sell one unit or what it cost to acquire one customer.
If you haven’t been in business long, or are just starting out, you can use your initial sales goals as the basis for developing your marketing budget. Divide the money spent by the number of new customers: $______ divided by _____ = $______ 5.Your marketing message determines how you want to communicate your message to the customer.What story about your business do you want to tell? Your tactics need to be carefully spelled out, with dates and actions associated with them, and what tools you’ll use to reach your customer.Here are some of the key points to include in your strategy: Your tactics are the means that you will use to inform your customer about your business and your products. Your tactics will include the actual elements you will use to deliver your message to the customer.Your tactical plan will include all the steps you need to take to meet your goals. Of course, you want to use a method that is going to give you the highest return on your marketing dollar.Most businesses using this system continue growing, even in a highly competitive market.Determine who on your team will handle your planned marketing efforts.A solid, well thought out marketing plan will help you focus on how you need to expend your efforts.It might take some work to find the initial information, but once you have a plan in place, you can invest your time, energy and motivation into making your business a success.Your mentor can review your plan and help you identify opportunities that you may have overlooked or help find solutions to difficult challenges.Today, I’m going to show you 16 different marketing strategies that have a proven history of success for small businesses.