Innovative Business Plans

Writing Strategic Marketing Plans, Business Plans and Sales Plans1.5. When writing a business or operating plan, remember...1.6. Market Research and Understanding Competitor Activity1.8. Establishing a Corporate Philosophy, and Business/Operational Objectives1.9. Defining a 'Product Offering' or 'Service Offering' - Sales Proposition(s)1.11. Including sales, costs of sales, gross margins, and if necessary your business overheads1.11.2. Simple Business Plan or Sales Plan Tools Examples1.17. Sample Business Plan, Marketing Plan or Sales Plan 1.18.1. tips for starting a small business or self-employment - for non-financial people1.28.

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Sales or selling is an activity within marketing, referring to the methods and processes of communicating and agreeing and completing the transaction (sale) with the customer.

Separately the marketing guide offers more specific explanation and theories and tools for marketing strategy and marketing planning, including techniques and tips for advertising, public relations (PR), press and media publicity, sales enquiry lead generation, advertising copy-writing, internet and website marketing, etc.

The sales training guide offers detailed theories and methods about sales planning and selling, extending to cold calling and negotiation skills and techniques, especially relating to selling.

This increasingly applies to many non-commercial activities (government services, education, health, charities, etc), whose planning processes may also be described as 'business planning', even though such organizations may not be businesses in the way we normally imagine.

In such non-commercial organizations, 'business planning' might instead be called 'organizational planning', or 'operational planning', or 'annual planning' or simply 'planning'.


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