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Use this perspective to your advantage and consider why an audience should be motivated, and you may find the most compelling examples or points.
In persuading your parents to lend you the car keys, you may have asked one parent instead of the other, calculating the probable response of each parent and electing to approach the one who was more likely to adopt your position (and give you the keys).
Persuasion can be implicit or explicit and can have both positive and negative effects.
In this chapter we’ll discuss the importance of ethics, as we have in previous chapters, when presenting your audience with arguments in order to motivate them to adopt your view, consider your points, or change their behavior.
You’ll be asking your audience to consider your position and provide both persuasive arguments and motivation for them to contemplate.
You may have heard a speech where the speaker tried to persuade you, tried to motivate you to change, and you resisted the message.