For example, some health-conscious people prefer to eat local, organic, in-season produce and shop at co-ops and farmer's markets, so you could make your use of seasonal, regionally grown produce a selling point.
Focus some of your menu design and marketing efforts on people who are trying to maintain or lose weight.
Incorporate your logo and mock up a formatted menu design (tap a designer for help if needed).
Your sample menu should also include prices that are based on a detailed cost analysis.
Over the next few weeks, we’ll be excerpting some of our favorite (and most valuable) content from the guide.
Today, it’s all about how to build a business plan that makes investors pay attention.
No matter how much thought you’ve put into your concept or how many trusted colleagues have assured you of its greatness, you absolutely must write a business plan.
It will prove the viability of your concept to potential investors and provide them with a clear and engaging answer to the question: “Why does the world need this restaurant?
While "health-conscious people" may be the obvious target market for a healthy restaurant, it is also a broad one that can be segmented for more targeted, effective marketing efforts.
The characteristics and preferences of this market also can be used to inform restaurant design and menu decisions.