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In our laboratory, we screen samples by utilizing the most advanced visual and microscopic techniques, followed by Fourier Transform Infrared (FTIR) Spectroscopy.
Our screening process ensures that all facets of the problem are evaluated.
Here, in routinized response behavior, consumers have experience with the product and they have set the criteria for which they tend to evaluate the brands they are considering.
In some situations, they may want to collect a small amount of additional information, while in others they may simply review what they are aware about.
An understanding of consumer behavior is necessary for the long-term success and survival of a firm.
Consumer decision making is viewed as the edifice of the marketing concept, an important orientation in marketing management.