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Investors and lenders focus on the first page of the executive summary before deciding whether to read on, so lay out the most critical elements right off the bat.Describe your beauty salon in simple, concise terms.
Provide a summary of your market analysis and proof that the market can support another salon.
Also describe what makes your salon uniquely qualified to fulfill an identified need.
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Direct competitors serve the same target market for the same need.
Indirect competitors differ from you in either target market or specific need.
Industry Analysis The industry analysis looks at your relative market as a whole and how your salon can compete in the current marketplace.
The relative market is the particular niche into which your salon fits, rather than the beauty industry overall.
How will your salon meet those specific customers’ unique needs?
Competitive Analysis Your competitors are divided into two categories.