Essay Win A Business

Essay Win A Business-14
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Such characteristics could arguably describe a great business coach too; however there is a clear distinction.

A coach may fulfil all these characteristics, but from an objective, independent position.

An effective coach, whilst indeed establishing a supportive relationship, will set a distinct, objective context for the relationship that’s fundamentally a business relationship.

A best friend is invested in you and for you, but with potential consequences that relate to themselves, so they are not objective (nor need they be).

A best friend has an agenda for you; they are invested in you for themselves.

You are a reflection of them and there are consequences for the friendship; it is ultimately personal.

The above entry was written by Caroline Cryer, winner of the Telegraph Jobs and Henley Business School competition.

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