Callaway Golf Company Case Study Analysis

As a logo, the script is simple, clean and classic.

There is a timeless element, which is no doubt a function of the fact that the logo hasn’t changed since its inception.

It also makes a pretty decent line of woods, irons, hybrids and putters.

You know what they say about something that ain’t broke. Like the logo, the resulting product is clean and classic.

If a picture can be worth a thousand words, a logo can be worth a fair bit more. As such, every OEM wants a share of this monetary pie and the way the consumer perceives an OEM has as much to do where the dollars are spent as anything.

The total golf economy of 2011 was responsible for nearly billion in spending.

What you think is true is far more important to Taylor Made than what is actually happening.

It’s comfortable with its identity and its ability to market and shape the behavior of the willing consumer is unparalleled in the industry.

The loyalty (and thus revenue stream) has been firmly established with the ball, and while other OEMs try to put a dent in Titleist’s market share, it’s like trying to drink the Atlantic through one of those twisty straws.

The name conjures up images of a fine suit made to the exact specifications of the awaiting customer.


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