Business Research Methods Essays

Potential Challenges to Validity and Reliability The National Highway Traffic Safety Administration (NHTSA) reports three recalls related to safety issues with various Toyota models in recent months.

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In response to the survey, Toyota must: * Acknowledge that the customer’s concern is important * Acknowledge that the information is documented * A incident number is issued * Advise the customer that the complaint will be resolved * Remind customer of Toyota’s policies when appropriate * Offer alternate solutions to avoid future incident * Thank the customer for the concern Classification of Findings in Order of Power The classification of findings in order of power are listed with the survey in appendix A.

Toyota faces a massive blow to sales as well as reputation in their current recall effort, and recovery may take years, and may never be achieved at pre recall levels.

As the 2008 timeframe is nearly two years old, the timeline for the trend line for customer satisfaction has changed dramatically within the last 12 months because of increased recalls, and Toyota’s acknowledgement of prior knowledge of events that led to the recalls.

As such, there is a high potential for anomaly in the customer satisfaction results.

Pilot tests identify weaknesses in the study’s design, data collection instruments, and procedures therefore, increasing data validity, and reliability.

Once pilot tests are completed and the researcher is confident in the validity of the sampling questionier, a full survey indicative of population size and demographics should be conducted.

After review of the monthly sales totals, it is reasonable to project that the March sales totals will not be sufficient to match the sales totals of fiscal year 2009, which was down 746 thousand units from the previous year. Flies seems capable of endorsing Freud's three part analysis of the mind. description of id, the most primitive or instinctive part of the personality. Although data is not yet available for the 2010 American Customer Satisfaction Index, the 2009 customer satisfaction rating for Toyota was 86.

The 2008 customer satisfaction rating was also 86, up from 84 the previous year. potential avenues for increasing customer share are to raise customer satisfaction ...

In Part III, the final piece of this essay, the statistical analysis from Part II will be discussed as well as the potential challenges and validity of the original research question and the data analysis that followed. FRAMEWORK FOR ANALYSIS In this research the process of data ...

Finally, the findings are presented in the proper response type, and classified in order of power in appendix A. hygienic factors having potential for dissatisfaction instead of satisfaction.

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