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See How to Write The Management Plan Section of the Business Plan before addressing this section.
The executive summary should be no more than two pages long, with brief summaries of other sections of the plan.
See How to Write the Executive Summary of the Business Plan to get you started.
A standard business plan consists of a single document divided into several sections including a description of the organization, the market research, competitive analysis, sales strategies, capital and labor requirements, and financial data.
The resulting document can serve as the blueprint for your business and be supplied to financial institutions or investors if debt or equity financing is needed to get your business off the ground.
You can turn to How to Write the Competitors Analysis Section of the Business Plan for help.
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The Target Market description and Competitive Analysis portions can be two separate sections in the plan or combined as shown: A description of how you intend to entice customers to buy your product(s) or service(s), including advertising/promotion, pricing strategy, sales and distribution, and post-sales support if applicable.A corporate business plan for a large organization can be hundreds of pages long.However, for a small business, it's best to keep the plan short and concise, especially if you intend to submit it to bankers or investors.Capping your plan at 30 pages should be sufficient unless you need to include photos of products, equipment, logos, business premises or site plans, etc.Potential money lenders and investors want solid research and analysis, not long, wordy descriptions.So, if you don’t already know what you’re doing with the numbers, the process of writing your business plan may not be that much easier with a template.Finally, merging data from Excel spreadsheets into your Word document is harder than it looks.Once you complete your simple business plan be sure to format it attractively, print it and get it professionally bound.You want your business plan to convey the best possible physical impression; make it something people are going to want to pick up and look at.Cons of using a business plan template: While there are benefits to using a business plan template, depending on your situation it may not be the best way to complete your plan. For instance, not only do you have to complete the financial spreadsheets, but you have to do the math yourself.You’ll also have to know enough about the process to be sure you’re getting the numbers in the right place.