Burger King Case Study Swot Analysis

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Currently Tim Hortons has their complete focus on rapid global expansion and this strategy will help them achieve desired strategic goals.

Tim Hortons acquisition by Burger King will force them to make a number of changes in their HR plans.

Strengths Mc Donalds is the number 1 fast food chain in the world Mc Donalds succeed to its competitors like burger king because of its strategy “just in time”.mcdonlds achieved his goals both domestic and international markets.

According to fortune magazine 2005 Mc Donalds as “best place to work for minorities”.

4- If you were the V-P of Human Resources for Tim Horton’s what would some of the impacts be upon your H. It is the largest quick service restaurant in Canada.

Tim Hortons is a Canadian Multinational fast casual restaurant that is recognised for its doughnuts and coffee.Weaknesses Mc Donalds failed to offer pizza because it is less able to compete with pizza fast food chains. They are spending more money on training as more employee turn over in Mc Donald.Globally it is noticed that Mc Donald disrupts the local eating habit especially in younger generation.Opportunities Mc Donald offers healthy products with nutrition information printed on all packaging are a great opportunity. Offers optional allergen free food items such as peanut and gluten free.Mc Donalds is the first FDA approved quick service restaurant (QSR) offers low fat and low calorie ham burgers, Mc Donalds is using the marketing strategy “just in time” serving a customer in 90 seconds. Combine business with retailers (supermarkets)Threat They have been noticed by NGO worldwide that they are disrupting the local eating habit in young generation.Every company can benefit from a SWOT analysis of its company’s basic strategic building blocks, even if it’s determined that little to no change is necessary.Tim Horton’s announced last year that they have joined with Burger King to form the 3rd largest quick service restaurant company in the world. Huge brand reputation and occupied first position on the list of emotional attachments as compared to Mc Donalds and Starbucks. Makes regular investment on their stores High Competition faced from Mc Donalds and Starbucks Unstable U. economy which is directly effecting customers buying power Rapidly changing preferences of customers. Low-cost provider strategy describes Tim Hortons wherein their prime goal is to provide their product and services at a low cost that their competitors cannot match.For this to happen, In-N-Out needs to understand the market place and their customers needs and wants.In this case, In-N-Out knows that their customers do not just want a burger from a large chain restaurant, but one from a restaurant that has kept its original philosophy in place, “Give customers the freshest, highest quality foods you can buy and provide them with friendly service in a sparkling clean environment” (Principles 33).Mc Donalds offers its products according to geography mean to say it offers lamb burger in India and Middle East countries provide separate entrance for couples and single woman and offers chicken and ham burgers in European countries more then 80% of Mc Donald’s business is operated by independent mean to say in airports along with highways parks and in big cities.Mc Donalds serves only famous brand to processed items such as Kraft chasse, dannan yogurt, Heinz ketchup.


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